Errors startups or 7 myths that make people go bankrupt

The Internet is often a lot of information about successful start-ups. But very little about the failures and the reasons for failure. People love to tell exciting stories. And is not sad and boring as no one was buying a product or service startup. Based on his experience and the information that you can find all the same, I can try to identify the main causes of failure in IT start-ups:.

1. 
   People think that the market is gaining the technology. A unique product. innovation. And it 's wrong. Technology itself does not bring the money, she takes them. The money you bring people. People who can give something that they really need. And it must be in their opinion, and not according to your.
   


2. 
   Techies in the promoters. If the home team there is no person with a commercial vein ( prodazhnika ), the whole idea is very likely to be more costly than the yield.
   


3. 
   Sales after the development of. This is fundamentally the wrong approach. Sales must be preceded by the development. If you do not already have a client - no need to even begin.
   


4. 
   Technology is more important than the business model. Money does not bring the technology. Money makes the business model with technology. If the model is not correct to make money, no technology will not save you. Only if it notices someone will come up with a proper business model and technology will redeem you.
   


5. 
   A team of people who have never with each other not working. With high probability all will go to a showdown between the.
   


6. 
   Admiration of his idea, which lies at the heart of the product or service. Hinders search for weaknesses. Prevents a critique. Interferes with analysis of risks. As a result, the risks will come out more than 500% greater than inherent in the business plan. Even if you are very critical of myself, risks will still be implemented, just on a smaller scale.
   


7. 
   The desire to write their product instead of considering the possibility of using existing, outsourcing and partnerships. All tend to standalone startups. And it is often foolish. Deprived of opportunities to use the tried and tested by other people, lower their costs and increase the rate of income.
   

Briefly like this )).